Privacy Policy

Privacy is a serious matter, and we are committed to secure and preserve yours.

How do we collect your data?

Your personal data ("Data") are valuable property that must be preserved. That's why you need to know exactly how they can be used. This is precisely why we created this Privacy Policy ("Policy").

For your navigation on our sites

We collect Data when you access our websites, perform searches, participate in promotions, online events, fill out forms, as in the case of sending comments, requesting services or participating in mailing lists.

We also collect your Data when you access our websites from your computer, mobile phone, smart TV and/or other access device. The data collected from your access include: approximate location (latitude and longitude); IP address; information on access device (such as drive identifier, advertising identifier, name, and type of operating system); information on internet connection; type of browser and pages and content you access.

Using cookies

Cookies are used to observe visiting habits. They allow us to remember your preferences, deliver ads and analyze audiences. Learn about our Cookies Policy

What if I want to request or delete my data?

You can request your Data at any time. You have the right to receive it in a simplified format.

You can also request your Data deletion. Within 180 days we will permanently delete it.

After deletion, Polecola may keep your Data only (a) for the period necessary for judicial purposes, administrative and arbitration proceedings, (b) for compliance with legal and/or regulatory obligations, (c) for the regular exercise of rights, such as, for example, enforcing Polecola's rights based on the applicable service contract and/or Terms of Use or (d) in anonymized format.

You can contact us at 55 49 3344.1694

How do we use your Data?

We use your Data to:

Communicate with you

We collect your Data to improve our services, products, respond when you contact us and keep you informed about relevant matters.

  • Respond when you contact, according to the relationship established with you;
  • Conduct surveys and inquiries to test, solve problems, improve, or evaluate our Services and Products
  • Communicate about events, promotions and/or advertisements, in your email account, by text message, messaging application and telephone call (including telemarketing);
  • Inform about changes in our terms, services, or policies (including this Policy); and Offer new Services to you, through your email account, by text message, messaging app and phone call (including telemarketing).

Customize your experience

Your Data helps us creating a more personalized experience by selecting content and advertisements according to your interests.

  • Select and customize ads for you, on or off our website;
  • Customize the content and advertising we show on our website;
  • Make inferences about content and topics that may be of interest to you; and
  • Identify and recommend Polecola content, products and services that may be of your interest.

Comply with our legal and regulatory obligations

Your Data may be necessary for us to comply with legal and regulatory determinations and measures, both judicial and administrative.

  • Comply with legal, judicial, and administrative determinations and official letters from competent authorities; and
  • Take or cause legal, judicial, and administrative measures to defend our rights, including in any judicial or administrative proceedings.

Who do we share your data with?

We may share your Data with third parties who follow our security and confidentiality standards.

Third Parties

Your Data may be shared with the categories of third parties (below) always in accordance with this Policy and the applicable legislation, for the purposes set out below.

Marketing automation platforms

To store your Data and automate the process of sending marketing email, SMS and telemarketing. In these circumstances, your Data will be stored and processed on third party platforms, which may be in Brazil or abroad.

Marketing Service Providers

To offer relevant advertisement to your profile, marketing email, telemarketing, SMS, we rely on third party services.

Governmental Authorities

To (i) comply with legal, judicial, and administrative determinations and also with official letters from competent authorities and (ii) take or cause legal, judicial and administrative measures to defend our rights under this Policy, including in any judicial or administrative proceeding. Governmental Authorities are police authorities, public entities and/or other governmental organizations.

Business Partners

To (i) improve our Services; (ii) expand our business; (iii) develop new business.

How will we protect your Data?

In addition to processing the Data in accordance with this Policy, we also collect and process it anonymously, that is, so that you are not personally identified.

We adopt practices aligned with technical and regulatory market standards for Data security and privacy, with comprehensive actions in technology and organizational processes.

Our measures to preserve your Data from unauthorized access, use, alteration, disclosure, or destruction include physical and logical asset protection, encrypted communications, access management, adherence to secure software development and internal compliance policies.

All these controls are continually reviewed to track and react to the context of Internet threats. Still, it is not possible to ensure that our Services are completely inviolable. But rest assured: we have teams prepared to detect and respond promptly, in any event or incident that compromises the security of your Data or our Services.

Changes to the Policy and contact

We are always improving our Privacy Policy and Cookies Policy and the changes will be reflected on these pages. So, before you use one of our services, look at them. You will always be advised of any changes, whether by notice on our websites, by sending email, SMS or other means.

When we post changes, we will update when the last change was posted (26 of January 2021).

Remember: By continuing to access the Services after such changes become effective, you are agreeing to be bound by the Policy’s new version.

If you have any questions or concerns about our Policies or your Data processing, please contact us at 55 49 3344.1694